hi, i’m dave

hi, i’m dave

Product Designer & Builder

I’m an Isra-merican living in sunny Pardes Hana, with 11+ years experience designing products. I’m curious about how humans, AI and machines interact. Most of all, I’m thinking about you , the person I’m building for.

Work

10+ years bringing products to life with some amazing people.

Capacity Planning

Giving workforce planners an AI-agent based warning system

Data Capture

Field service forms redesigned for the field

Customer View

Building Fiverr’s most used internal tool from scratch

Seller Coupons

Building the first coupon experience for Fiverr’s sellers

Meetings

Video meetings for the Vonage Business Cloud (VBC) Platform.

Receptionist Console

Call management for call agents in small and medium sized businesses.

Capacity Planning

Giving workforce planners an AI-agent based warning system

Data Capture

Field service forms redesigned for the field

Customer View

Building Fiverr’s most used internal tool from scratch

Seller Coupons

Building the first coupon experience for Fiverr’s sellers

Meetings

Video meetings for the Vonage Business Cloud (VBC) Platform.

Receptionist Console

Call management for call agents in small and medium sized businesses.

Capacity Planning

Giving workforce planners an AI-agent based warning system

Data Capture

Field service forms redesigned for the field

Customer View

Building Fiverr’s most used internal tool from scratch

Seller Coupons

Building the first coupon experience for Fiverr’s sellers

Meetings

Video meetings for the Vonage Business Cloud (VBC) Platform.

Receptionist Console

Call management for call agents in small and medium sized businesses.

I’m fortunate to have worked with startups, e-commerce and enterprise companies and taking multifaceted, hard to understand information and translating it to relatable software.

I’m fortunate to have worked with startups, e-commerce and enterprise companies and taking multifaceted, hard to understand information and translating it to relatable software.

Salesforce

Sr. Product Designer, Field Service

2023 — 2025

Led large-scale design efforts in Field Service, within Service Cloud.

  • Owned UX for Data Capture, a feature used by 150k+ field technicians to reduce task completion time by ~50%

  • Co-designed Capacity Planning suite, the #2 most-requested capability across EMEA enterprise customers, influencing $52M+ in annual opportunity value

  • Shipped 30+ features across mobile and web; data visualization patterns adopted by 5 product teams

Led large-scale design efforts in Field Service, within Service Cloud.

Sr. Product Designer, ESG

2022 — 2023

Product Designer for Salesforce's Net Zero Cloud carbon and sustainability management product, rated the top Sustainability Management Software by Forrester. Designed the Disclosure & Compliance Hub (DCH) from the ground up to help enterprise companies author sustainability disclosures.

Product Designer for Salesforce's Net Zero Cloud carbon and sustainability management product, rated the top Sustainability Management Software by Forrester.

Designlab, CareerFoundry

Product Design Mentor

2019 — 2022

Mentored 25+ aspiring designers through Designlab and CareerFoundry UX programs.

  • 1:1 coaching and detailed project critique that guided students from fundamentals to job-ready portfolios

  • Provided structured written feedback and weekly video sessions across the full course, helping students strengthen design decisions, defend their work, and prepare for industry interviews

  • Coached career-changers on portfolio development and design process, supporting students through to program completion and job placement

Mentored 25+ aspiring designers through Designlab and CareerFoundry UX programs.

Fiverr

Product Designer

2019 — 2021

Led design for native mobile apps, marketplace dashboards, and buyer/seller tools.

  • Orchestrated 20+ cross-functional projects across multiple product squads

  • Established and maintained design system contributions used across mobile and web surfaces

  • Lead designer for Fiverr’s localization initiative; designing the experience for the company’s expansion into international markets

Led design for native mobile apps, marketplace dashboards, and buyer/seller tools.

Vonage R&D Center

Product Design Lead

2019

I owned the UX/UI design for the R&D of Vonage. I designed apps on all platforms (iOS, Android, Web and Native Desktop).

  • Led product research, competitive analysis, and design for 30+ features across 10+ products serving 500k+ users

  • Maintained and contributed to a multi-platform design system used across the full product portfolio

  • Ran usability studies and translated findings directly into shipped product changes

I owned the UX/UI design for the R&D of Vonage. I designed apps on all platforms (iOS, Android, Web and Native Desktop).

Product Designer

2018 — 2019

Dave’s Design

Designer & Front-End Developer

2016 — 2018

I teamed up with small startups while competing in hackathons in the US and in Israel.

  • Won first prize of $25,000 at a hackathon for a barber discovery app, where I designed the prototype, landing page, and promo video

  • Launched and maintained a white-label ATS platform from scratch for a Stealth startup

  • Conducted UX research for a barter app

I teamed up with small startups while competing in hackathons in the US and in Israel.

How I work

As humans, we love that high five or that smile, or that moment in traffic where someone lets you go in front of them. I love that I can have a positive effect as a human. To me, product design is an applied, scalable way for me to dole out those high fives to the people I design for.

My squiggly path to design

I was born in Belgium, but actually grew up in a place called Newton, Massachusetts. It’s a nice place with a lot of snow, and history, and origin to at least three famous people (Matt Damon, Amy Poehler and Matt Leblanc). After high school I moved to Israel for a few years and then in 2009 my brother Omer, my dad Shimon, my sister Vered and I started a waffle restaurant in Oregon. This was a pretty wild ride. The business quickly expanded to three locations and 50+ employees, and I matured a lot in a very short amount of time.

What was also interesting about this time period is that this was when smartphones first came out (remember that?). I became really curious about digital products, and my first instinct was actually to fly to India (and grow a huge mustache), to travel but also to try and build my first digital product. I learned that I had a huge curiosity and I moved back to Israel to feed that curiosity. Since then, I have been learning non-stop about design and products; from data visualization to calligraphy, to the never ending nebula of AI tools and continuously changing ways to solve design problems.

hi, i’m dave

Product Designer & Builder

I’m an Isra-merican living in sunny Pardes Hana, with 11+ years experience designing products. I’m curious about how humans, AI and machines interact. Most of all, I’m thinking about you , the person I’m building for.

Work

Background

Values

Contact