Work
10+ years bringing products to life with some amazing people.
Salesforce
Sr. Product Designer, Field Service
2023 — 2025
Led large-scale design efforts in Field Service, within Service Cloud.
Owned UX for Data Capture, a feature used by 150k+ field technicians to reduce task completion time by ~50%
Co-designed Capacity Planning suite, the #2 most-requested capability across EMEA enterprise customers, influencing $52M+ in annual opportunity value
Shipped 30+ features across mobile and web; data visualization patterns adopted by 5 product teams
Sr. Product Designer, ESG
2022 — 2023
Product Designer for Salesforce's Net Zero Cloud carbon and sustainability management product, rated the top Sustainability Management Software by Forrester. Designed the Disclosure & Compliance Hub (DCH) from the ground up to help enterprise companies author sustainability disclosures.
Designlab, CareerFoundry
Product Design Mentor
2019 — 2022
Mentored 25+ aspiring designers through Designlab and CareerFoundry UX programs.
1:1 coaching and detailed project critique that guided students from fundamentals to job-ready portfolios
Provided structured written feedback and weekly video sessions across the full course, helping students strengthen design decisions, defend their work, and prepare for industry interviews
Coached career-changers on portfolio development and design process, supporting students through to program completion and job placement
Fiverr
Product Designer
2019 — 2021
Led design for native mobile apps, marketplace dashboards, and buyer/seller tools.
Orchestrated 20+ cross-functional projects across multiple product squads
Established and maintained design system contributions used across mobile and web surfaces
Lead designer for Fiverr’s localization initiative; designing the experience for the company’s expansion into international markets
Vonage R&D Center
Product Design Lead
2019
I owned the UX/UI design for the R&D of Vonage. I designed apps on all platforms (iOS, Android, Web and Native Desktop).
Led product research, competitive analysis, and design for 30+ features across 10+ products serving 500k+ users
Maintained and contributed to a multi-platform design system used across the full product portfolio
Ran usability studies and translated findings directly into shipped product changes
Product Designer
2018 — 2019
Dave’s Design
Designer & Front-End Developer
2016 — 2018
I teamed up with small startups while competing in hackathons in the US and in Israel.
Won first prize of $25,000 at a hackathon for a barber discovery app, where I designed the prototype, landing page, and promo video
Launched and maintained a white-label ATS platform from scratch for a Stealth startup
Conducted UX research for a barter app
How I work
As humans, we love that high five or that smile, or that moment in traffic where someone lets you go in front of them. I love that I can have a positive effect as a human. To me, product design is an applied, scalable way for me to dole out those high fives to the people I design for.
My squiggly path to design
I was born in Belgium, but actually grew up in a place called Newton, Massachusetts. It’s a nice place with a lot of snow, and history, and origin to at least three famous people (Matt Damon, Amy Poehler and Matt Leblanc). After high school I moved to Israel for a few years and then in 2009 my brother Omer, my dad Shimon, my sister Vered and I started a waffle restaurant in Oregon. This was a pretty wild ride. The business quickly expanded to three locations and 50+ employees, and I matured a lot in a very short amount of time.
What was also interesting about this time period is that this was when smartphones first came out (remember that?). I became really curious about digital products, and my first instinct was actually to fly to India (and grow a huge mustache), to travel but also to try and build my first digital product. I learned that I had a huge curiosity and I moved back to Israel to feed that curiosity. Since then, I have been learning non-stop about design and products; from data visualization to calligraphy, to the never ending nebula of AI tools and continuously changing ways to solve design problems.