hi, i’m dave
Product Designer & Builder
I’m an Isra-merican living in sunny Pardes Hana, with 10+ years experience designing products. I’m curious about how humans, AI and machines interact. Most of all, I’m thinking about you , the person I’m building for.
I’m fortunate to have worked with startups, e-commerce and enterprise companies and taking multifaceted, hard to understand information and translating it to relatable software.
Salesforce
Sr. Product Designer, Field Service
2023 — 2025
Led large-scale design efforts in Field Service, within Service Cloud.
Owned UX for Data Capture, a feature used by 150k+ field technicians to reduce task completion time by ~50%
Co-designed Capacity Planning suite, the #2 most-requested capability across EMEA enterprise customers, influencing $52M+ in annual opportunity value
Shipped 30+ features across mobile and web; data visualization patterns adopted by 5 product teams
Sr. Product Designer, ESG
2022 — 2023
Product Designer for Salesforce's Net Zero Cloud carbon and sustainability management product, rated the top Sustainability Management Software by Forrester. Designed the Disclosure & Compliance Hub (DCH) from the ground up to help enterprise companies author sustainability disclosures.
Designlab, CareerFoundry
Product Design Mentor
2019 — 2022
Mentored 25+ aspiring designers through Designlab and CareerFoundry UX programs.
1:1 coaching and detailed project critique that guided students from fundamentals to job-ready portfolios
Provided structured written feedback and weekly video sessions across the full course, helping students strengthen design decisions, defend their work, and prepare for industry interviews
Coached career-changers on portfolio development and design process, supporting students through to program completion and job placement
Fiverr
Product Designer
2019 — 2021
Led design for native mobile apps, marketplace dashboards, and buyer/seller tools.
Orchestrated 20+ cross-functional projects across multiple product squads
Established and maintained design system contributions used across mobile and web surfaces
Lead designer for Fiverr’s localization initiative; designing the experience for the company’s expansion into international markets
Vonage R&D Center
Product Design Lead
2019
I owned the UX/UI design for the R&D of Vonage. I designed apps on all platforms (iOS, Android, Web and Native Desktop).
Led product research, competitive analysis, and design for 30+ features across 10+ products serving 500k+ users
Maintained and contributed to a multi-platform design system used across the full product portfolio
Ran usability studies and translated findings directly into shipped product changes
Product Designer
2018 — 2019
Dave’s Design
Designer & Front-End Developer
2016 — 2018
I teamed up with small startups while competing in hackathons in the US and in Israel.
Won first prize of $25,000 at a hackathon for a barber discovery app, where I designed the prototype, landing page, and promo video
Launched and maintained a white-label ATS platform from scratch for a Stealth startup
Conducted UX research for a barter app
Work
10+ years bringing products to life with some amazing people.
Capacity Planning
Giving workforce planners an AI-agent based warning system
Customer View
Building Fiverr’s most used internal tool from scratch
Seller Coupons
Building the first coupon experience for Fiverr’s sellers
Meetings
Video meetings for the Vonage Business Cloud (VBC) Platform.
Receptionist Console
Call management for call agents in small and medium sized businesses.
How I work
As humans, we love that high five or that smile, or that moment in traffic where someone lets you go in front of them. I love that I can have a positive effect as a human. To me, product design is an applied, scalable way for me to dole out those high fives to the people I design for.
My squiggly path to design
I was born in Belgium, but actually grew up in a place called Newton, Massachusetts. It’s a nice place with a lot of snow, and history, and origin to at least three famous people (Matt Damon, Amy Poehler and Matt Leblanc). After high school I moved to Israel for a few years and then in 2009 my brother Omer, my dad Shimon, my sister Vered and I started a waffle restaurant in Oregon. This was a pretty wild ride. The business quickly expanded to three locations and 50+ employees, and I matured a lot in a very short amount of time.
What was also interesting about this time period is that this was when smartphones first came out (remember that?). I became really curious about digital products, and my first instinct was actually to fly to India (and grow a huge mustache), to travel but also to try and build my first digital product. I learned that I had a huge curiosity and I moved back to Israel to feed that curiosity. Since then, I have been learning non-stop about design and products; from data visualization to calligraphy, to the never ending nebula of AI tools and continuously changing ways to solve design problems.